What is a Landing Page ?
A Landing Page or Jump Page is a self-contained web page, created specifically for a marketing or advertising campaign. This is where a visitor "lands" after clicking a link in an email or on ads from Google, Kijiji, Bing, YouTube, Facebook, Instagram, Twitter or other similar places on the web.
Unlike web pages, which usually have many goals and encourage crawling, landing pages are designed with one goal, called Call To Action.
It is this objective that makes landing pages the best option to increase the conversion rates of your marketing campaigns and reduce your costs of acquiring a prospect or a sale. Thus, your return on investment will be maximized.